What is ARPU and how is it relevant to the gaming industry?

By Paul Smullen on August 31, 2017

 In today’s increasingly competitive market, the gaming operator must differentiate their service or product to stay ahead, retain customers, and ultimately survive as a business. As a marketing professional, you’ll know that marketing is about implementing strategies that will attract customers and retain them, while simultaneously reducing churn.

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Topics: Campaign Optimisation

Business Intelligence Video Channel

By Paul Smullen on January 26, 2017

We are very proud to launch our YouTube Business Intelligence Video channel.

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Topics: AML, Anti money laundering, Business Intelligence for SMEs, Business Intelligence Video, Business News, Know Your Customer, Uncategorised, Advertising Return On Investment, Advertising ROI, Affiliate Management, Campaign Optimisation, Campaign Optimization, KYC

Ddaas help business grow using their own data.

We help companies from all sectors improve their return on their marketing investment, by showing them where their money is best spent, how to better segment their audience and decide who they should target with their promotional efforts.


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