Do you know what's going on in your business?

By Paul Smullen on August 13, 2018

As a company grows, it becomes increasingly challenging for senior management to answer key questions about the business’s health, progress and customers. Paradoxically, much of the data required to answer these questions will already be held by the business. However, this data is usually stored in multiple locations, making it challenging to ‘knit together’ and draw insights fast.

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Topics: Marketing, Business Analytics, Campaign Optimization, Business Intelligence for SMEs

How to approach your Business Intelligence project

By Paul Smullen on May 04, 2018

 

How to approach your Business Intelligence project


If you are reading this then you most likely have some interest in creating or improving your business intelligence solution for your business - or your client's business. We are somewhat biased as a company in believing that any business with even moderate levels of data is missing out on a competitive edge by not employing some level of business intelligence technology. The internet is awash with all the reasons why this is true. This article is to set the scene for the fundamental thought processes on selecting and securing the data that should be brought into a business intelligence solution.

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Topics: Business Analytics, business intelligence, power bi

How to Better Showcase Profit and Growth to Stakeholders of Your Gaming Company

By Paul Smullen on November 21, 2017

Showcasing profit and growth can be a challenge for a gaming company. Merging various sets of information and trying to showcase it in a way stakeholders can understand can be time consuming, expensive and stressful.

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Topics: Business Analytics, business intelligence, Gaming

Business Analytics - What are they and how can they be utilised? 

By Paul Smullen on September 22, 2017

You may not be aware of it but your business is already sitting on a wealth of highly useful information. Many companies simply overlook this info as they don't realise it's there or don't know how to access it. A recent comment from the head of the Irish revenue service was that "we don't know what we know". This is a powerful statement and sums up exactly what is going on in most medium and large organisations when it comes to business analytics.

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Topics: Business Analytics

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We help companies from all sectors improve their return on their marketing investment, by showing them where their money is best spent, how to better segment their audience and decide who they should target with their promotional efforts.

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