How Ddaas helps you deliver higher ROI

By Paul Smullen on August 17, 2017

As a marketing professional, you know the importance of delivering return on investment, but are you delivering enough to the bottom line by managing data in house?  Before we go into this a bit more deeply, it’s important to establish how valuable data and its analysis are to the gaming industry.


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Topics: Advertising Return On Investment

Data can drive greater Return on Investment in your business

By Paul Smullen on July 12, 2017

If you’re a business director you’ll be only too aware that one outcome of any activity or campaign is data collection. More data, to add to the data you’ve already accumulated. It’s great to have this resource, but are you honestly making the best use of all this data? Too often, an actionable data-driven strategy comes low down amidst other day-to-day priorities. The real potential of your data isn’t being realised.

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Topics: Advertising Return On Investment

Business Intelligence Video Channel

By Paul Smullen on January 26, 2017

We are very proud to launch our YouTube Business Intelligence Video channel.

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Topics: AML, Anti money laundering, Business Intelligence for SMEs, Business Intelligence Video, Business News, Know Your Customer, Uncategorised, Advertising Return On Investment, Advertising ROI, Affiliate Management, Campaign Optimisation, Campaign Optimization, KYC

Ddaas help business grow using their own data.

We help companies from all sectors improve their return on their marketing investment, by showing them where their money is best spent, how to better segment their audience and decide who they should target with their promotional efforts.


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