Measuring Advertising Effectiveness

By Paul Smullen on December 05, 2017

How effective is our advertising? A question asked in board rooms the world over and yet very often no one has a complete answer. This is hardly surprising since any given business or advertising campaign can be quite complex. Marketing across multiple channels, regions and markets can make it very difficult to determine what is working effectively.

At the end of any advertising campaign you need to know what your ROI (return on investment) is. How else can you determine if the campaign was worthwhile or if you should consider running a similar one again in the future?

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Topics: Advertising Effectiveness

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