Measuring Advertising Effectiveness

By Paul Smullen on December 05, 2017

How effective is our advertising? A question asked in board rooms the world over and yet very often no one has a complete answer. This is hardly surprising since any given business or advertising campaign can be quite complex. Marketing across multiple channels, regions and markets can make it very difficult to determine what is working effectively.

At the end of any advertising campaign you need to know what your ROI (return on investment) is. How else can you determine if the campaign was worthwhile or if you should consider running a similar one again in the future?

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Topics: Advertising Effectiveness

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We help companies from all sectors improve their return on their marketing investment, by showing them where their money is best spent, how to better segment their audience and decide who they should target with their promotional efforts.

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