The Benefits of Real-Time Data

By Paul Smullen on November 08, 2017

Real-time reporting allows organisations to understand the impact of their actions by accessing data that is timely and will be displayed in a way that allows for actionable steps based on the data that is reported. 92% of businesses across the likes of retail, tech, banking, healthcare and life sciences, are investing in real-time analytics technology, tapping into what is being dubbed as ‘fast data’. Real-time technology that is based on Business Intelligence and analytical information tends to allow for better actionable data which in turn can help improve overall customer care and experience and strategic business decisions.

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Topics: Big Data, ddaas, real time, real-time data, rtd

How Business Intelligence can help you understand your business

By Paul Smullen on November 01, 2017


It can be hard to spot new trends and developments and then assess the impact these may have on your business. This has led to many companies embracing new ways to collect, monitor, store and utilise the data that is available to them in their business. Every single part of your business can generate useful data, stock ordering, sales, leads, margins, waste, logistics, staff and many more.

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Topics: business intelligence, ddaas

The Essentials: Data Driven Decision Marketing

By Paul Smullen on October 31, 2017

Marketing can be a complex area. It can be overwhelming deciding who to target and where to target them as well as allocating a budget. This is especially true when you don't even know if your chosen marketing strategy is actually effective or worth the budget spend.

Untargeted may be cheaper than targeted marketing, and it may bring you an upswing in new customers. Nevertheless, you then must identify how much that is a coincidence, other factors or the campaign. This can be timely and a waste of resources, although targeted marketing may cost more, it is effective, trackable and the individuals targeted share similar needs and characteristics to your current customers allowing you to have data-driven decision making. Meaning they are more likely to purchase your product.

Data-driven marketing strategies are formed from insights gained from analysing data either from the activities of your own business or wider market data to identify trends, patterns and details. From the data, you can create a baseline of information which allows you to establish actionable campaigns for your business. Essentially you are taking the information which is available and using it to create focused campaigns to reduce your spend and improve your ROI.

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Topics: Big Data, ddaas, Marketing

What is the impact of GDPR on UK businesses? 

By Paul Smullen on October 04, 2017

Data Protection is a key component of any modern business. This is particularly true when it comes to anyone operating in the digital space with an increasing amount of customer interaction now conducted online.

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Topics: gdpr

Free whitepaper: Business Intelligence 101 - how to improve the way you collect and analyse data.

By Paul Smullen on September 28, 2017



Every business uses data - it's something you can't help collecting as soon as you interact with people. However, because of technological advances, the amount of data that's becoming available is growing exponentially.

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Topics: business intelligence

Business Analytics - What are they and how can they be utilised? 

By Paul Smullen on September 22, 2017

You may not be aware of it but your business is already sitting on a wealth of highly useful information. Many companies simply overlook this info as they don't realise it's there or don't know how to access it. A recent comment from the head of the Irish revenue service was that "we don't know what we know". This is a powerful statement and sums up exactly what is going on in most medium and large organisations when it comes to business analytics.

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Topics: Business Analytics

AML Solutions: What You Need To Know

By Paul Smullen on September 12, 2017

Does your business make payments to customers or take payments? If so you may not be aware of your obligations when it comes to AML (Anti Money Laundering). From a legal and compliance perspective your business must have stringent Know Your Customer and Anti Money Laundering processes to avoid regulatory or criminal repercussions. 

Recent changes to EU and UK Anti Money Laundering directives have increased the pressure on certain sectors including the gambling industry. So what does that actually mean for you the operator?  

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Topics: AML

What is ARPU and how is it relevant to the gaming industry?

By Paul Smullen on August 31, 2017

 In today’s increasingly competitive market, the gaming operator must differentiate their service or product to stay ahead, retain customers, and ultimately survive as a business. As a marketing professional, you’ll know that marketing is about implementing strategies that will attract customers and retain them, while simultaneously reducing churn.

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Topics: Campaign Optimisation

How Ddaas helps you deliver higher ROI

By Paul Smullen on August 17, 2017

As a marketing professional, you know the importance of delivering return on investment, but are you delivering enough to the bottom line by managing data in house?  Before we go into this a bit more deeply, it’s important to establish how valuable data and its analysis are to the gaming industry.


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Topics: Advertising Return On Investment

The Key Principles of GDPR

By Paul Smullen on August 11, 2017



If you’re a data manager or user, you may already know that new data protection regulations come into force across the EU (the UK isn’t exempt) on 25 th May next year. The General Data Protection Regulation (GDPR) is the most significant change to data protection legislation for twenty years, replacing the Data Protection Directive (95/46/EC). It extends the provisions of the 1998 Data Protection Act with an increased burden of compliance for all businesses. This is a brief overview of the new regulations, but also look at our White Paper .
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Topics: gdpr

Ddaas help business grow using their own data.

We help companies from all sectors improve their return on their marketing investment, by showing them where their money is best spent, how to better segment their audience and decide who they should target with their promotional efforts.


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