Paul Smullen

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How to approach your Business Intelligence project

By Paul Smullen on May 04, 2018


How to approach your Business Intelligence project

If you are reading this then you most likely have some interest in creating or improving your business intelligence solution for your business - or your client's business. We are somewhat biased as a company in believing that any business with even moderate levels of data is missing out on a competitive edge by not employing some level of business intelligence technology. The internet is awash with all the reasons why this is true. This article is to set the scene for the fundamental thought processes on selecting and securing the data that should be brought into a business intelligence solution.

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Topics: business intelligence, Business Analytics, power bi

A GDPR seminar about a real world case

By Paul Smullen on March 07, 2018

Your chance to speak with the experts

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Topics: gdpr

People want to know - and they are going to ask!

By Paul Smullen on February 22, 2018


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Complete Our GDPR Readiness Checklist

By Paul Smullen on February 01, 2018


The General Data Protection Regulation (GDPR) replaces the previous Data Protection Directive and is the most significant change to data protection legislation since 1995.

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Topics: gdpr

Measuring Advertising Effectiveness

By Paul Smullen on December 05, 2017

How effective is our advertising? A question asked in board rooms the world over and yet very often no one has a complete answer. This is hardly surprising since any given business or advertising campaign can be quite complex. Marketing across multiple channels, regions and markets can make it very difficult to determine what is working effectively.

At the end of any advertising campaign you need to know what your ROI (return on investment) is. How else can you determine if the campaign was worthwhile or if you should consider running a similar one again in the future?

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Topics: Advertising Effectiveness

Why you Should Consider Outsourcing your Business Intelligence Program

By Paul Smullen on November 29, 2017

Everyone is talking about business intelligence (BI). It's a hot topic regardless of your industry and so it should be. Having an effective business intelligence platform can be a valuable asset to your organisation and help you leverage your own data to improve your bottom line. Sounds great right!

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Topics: business intelligence

How to Better Showcase Profit and Growth to Stakeholders of Your Gaming Company

By Paul Smullen on November 21, 2017

Showcasing profit and growth can be a challenge for a gaming company. Merging various sets of information and trying to showcase it in a way stakeholders can understand can be time consuming, expensive and stressful.

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Topics: business intelligence, Business Analytics, Gaming

The Benefits of Real-Time Data

By Paul Smullen on November 08, 2017

Real-time reporting allows organisations to understand the impact of their actions by accessing data that is timely and will be displayed in a way that allows for actionable steps based on the data that is reported. 92% of businesses across the likes of retail, tech, banking, healthcare and life sciences, are investing in real-time analytics technology, tapping into what is being dubbed as ‘fast data’. Real-time technology that is based on Business Intelligence and analytical information tends to allow for better actionable data which in turn can help improve overall customer care and experience and strategic business decisions.

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Topics: Big Data, ddaas, real time, real-time data, rtd

How Business Intelligence can help you understand your business

By Paul Smullen on November 01, 2017


It can be hard to spot new trends and developments and then assess the impact these may have on your business. This has led to many companies embracing new ways to collect, monitor, store and utilise the data that is available to them in their business. Every single part of your business can generate useful data, stock ordering, sales, leads, margins, waste, logistics, staff and many more.

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Topics: business intelligence, ddaas

The Essentials: Data Driven Decision Marketing

By Paul Smullen on October 31, 2017

Marketing can be a complex area. It can be overwhelming deciding who to target and where to target them as well as allocating a budget. This is especially true when you don't even know if your chosen marketing strategy is actually effective or worth the budget spend.

Untargeted may be cheaper than targeted marketing, and it may bring you an upswing in new customers. Nevertheless, you then must identify how much that is a coincidence, other factors or the campaign. This can be timely and a waste of resources, although targeted marketing may cost more, it is effective, trackable and the individuals targeted share similar needs and characteristics to your current customers allowing you to have data-driven decision making. Meaning they are more likely to purchase your product.

Data-driven marketing strategies are formed from insights gained from analysing data either from the activities of your own business or wider market data to identify trends, patterns and details. From the data, you can create a baseline of information which allows you to establish actionable campaigns for your business. Essentially you are taking the information which is available and using it to create focused campaigns to reduce your spend and improve your ROI.

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Topics: Big Data, ddaas, Marketing

Ddaas help business grow using their own data.

We help companies from all sectors improve their return on their marketing investment, by showing them where their money is best spent, how to better segment their audience and decide who they should target with their promotional efforts.

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