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The General Data Protection Regulation (GDPR) replaces the previous Data Protection Directive and is the most significant change to data protection legislation since 1995.
How effective is our advertising? A question asked in board rooms the world over and yet very often no one has a complete answer. This is hardly surprising since any given business or advertising campaign can be quite complex. Marketing across multiple channels, regions and markets can make it very difficult to determine what is working effectively.
At the end of any advertising campaign you need to know what your ROI (return on investment) is. How else can you determine if the campaign was worthwhile or if you should consider running a similar one again in the future?
Topics: Advertising Effectiveness
Everyone is talking about business intelligence (BI). It's a hot topic regardless of your industry and so it should be. Having an effective business intelligence platform can be a valuable asset to your organisation and help you leverage your own data to improve your bottom line. Sounds great right!
Topics: business intelligence
Showcasing profit and growth can be a challenge for a gaming company. Merging various sets of information and trying to showcase it in a way stakeholders can understand can be time consuming, expensive and stressful.
Real-time reporting allows organisations to understand the impact of their actions by accessing data that is timely and will be displayed in a way that allows for actionable steps based on the data that is reported. 92% of businesses across the likes of retail, tech, banking, healthcare and life sciences, are investing in real-time analytics technology, tapping into what is being dubbed as ‘fast data’. Real-time technology that is based on Business Intelligence and analytical information tends to allow for better actionable data which in turn can help improve overall customer care and experience and strategic business decisions.
It can be hard to spot new trends and developments and then assess the impact these may have on your business. This has led to many companies embracing new ways to collect, monitor, store and utilise the data that is available to them in their business. Every single part of your business can generate useful data, stock ordering, sales, leads, margins, waste, logistics, staff and many more.
Marketing can be a complex area. It can be overwhelming deciding who to target and where to target them as well as allocating a budget. This is especially true when you don't even know if your chosen marketing strategy is actually effective or worth the budget spend.
Untargeted may be cheaper than targeted marketing, and it may bring you an upswing in new customers. Nevertheless, you then must identify how much that is a coincidence, other factors or the campaign. This can be timely and a waste of resources, although targeted marketing may cost more, it is effective, trackable and the individuals targeted share similar needs and characteristics to your current customers allowing you to have data-driven decision making. Meaning they are more likely to purchase your product.
Data-driven marketing strategies are formed from insights gained from analysing data either from the activities of your own business or wider market data to identify trends, patterns and details. From the data, you can create a baseline of information which allows you to establish actionable campaigns for your business. Essentially you are taking the information which is available and using it to create focused campaigns to reduce your spend and improve your ROI.
Data Protection is a key component of any modern business. This is particularly true when it comes to anyone operating in the digital space with an increasing amount of customer interaction now conducted online.