A GDPR seminar about a real world case

By Paul Smullen on March 07, 2018

Your chance to speak with the experts

On the morning of Friday 23 March, specialists from the legal, insurance, data mapping, software solutions and PR industries will be at The National Liberal Club in Whitehall, London to answer your questions on GDPR and the commercial opportunities it can create as well as the plans, systems and processes that your organisation has been working on over the last two years to ensure compliance.

During the morning the panel of experts will examine the recent situation Morrisons found itself in with thousands of employees suing the supermarket after their personal details were leaked online by a senior IT employee. This will include the practical steps businesses can take to protect themselves from malicious employees and contractors, the role of policies and procedures, the available technology, data control and audits, use of insurance both before and after the event and crisis management PR.

 

This will be a highly interactive event with confirmed panel members including:

Data Management

Paul Smullen (Ddass)

Paul is a data focused technologist and founder of Ddaas – a data management specialist and works with a range of international clients in many sectors. Prior to founding Ddaas, Paul spent 20 years in the technology business working with some of the largest companies in the world on mission critical systems.

  • When all of the policy and processes are worked out, the focus will switch to operations and how your business will practically deal with managing marketing consent, subject access requests, data retention and right to erasure. Paul will look at the challenges these bring to the day to day operations of organisations.

 

Information Security

Ian Grey (WADIFF Consulting)

Ian specialises in meeting data protection requirements for FTSE100 companies, global publishers, SMEs, charities and central and local government. He is currently working with clients in the pensions administration, creative agency, events, health and manufacturing sectors, and a charity, to prepare them for the GDPR.

  • Knowing what personal data you capture and process is key to being ready for May 2018. Ian will talk about ways to identify data in electronic and hard-copy formats and map out data flows.

 

Insurance and Risk

Gemma Sword-Williams (Jelf)

Gemma is an insurance and risk consultant, helping businesses understand, articulate and transfer their risk exposures through tailored insurance solutions. She is also a financial lines specialist with a special interest in Cyber insurance. Having previously worked in industry as an insurance buyer, she brings a unique client focus while advising organisations on how to navigate the insurance markets and make sense of new and emerging risk exposures.

 

Legal Services

Piers Leigh-Pollitt (Doyle Clayton)

Piers Leigh-Pollitt leads Doyle Clayton’s Data Privacy team and advises a mixture of corporates and individuals on data protection issues as well as HR/employment law. He will be talking about:

  • The preventative measures (including policies, systems and procedures and technological applications) that organisations can use to avoid becoming a victim.
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  • The use of data audit and gap analysis to identify the risk of IT workers having unchecked power.

 

Public Relations

Clare Rodway (Kysen)

Clare is the MD of specialist PR agency Kysen and a communications professional of some 30 years. During the morning she will talk about the hidden benefits of GDPR - a problem disguising an opportunity:

  • How untargeted marketing activity can do more harm than good.
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  • Why sending people marketing missives they don’t want to receive not only irritates them, but forever associates your brand in their minds with junk.
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  • Why being forced (thanks to GDPR) to restrict your marketing communications to people who want to receive your content can only be a good thing.
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  • How social media is shaking up the traditional marketing mix anyway and why GDPR is another good reason to transition to social.

 

We look forward to seeing you on the 23rd. Details and RSVP arrangements are below:

When: Friday 23 March 2018, arrive 8.30 for 9am start, lunch 12.30pm

 

Where: The National Liberal Club, 1 Whitehall Place, Westminster, London, SW1A 2HE

 

Charge: Free of charge

 

RSVP: Please email gford@doyleclayton.co.uk or telephone to Gemma Ford on +44 (0)118 959 6839 confirming your name and organisation.

Topics: gdpr

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Written by Paul Smullen

Ddaas help business grow using their own data.

We help companies from all sectors improve their return on their marketing investment, by showing them where their money is best spent, how to better segment their audience and decide who they should target with their promotional efforts.

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